A thorough knowledge of the relations between customer and supplier is a key element for maintaining and building a successful business. Relations are affected by perceptions and attitudes, and is is important to know such attitudes to be able to move them in a desired direction.

FACTUM measures relations between retailers and their suppliers, and our customer satisfaction surveys represent an important planning tool for manufacturers as well as their customers.

Perception is Reality

Lee Atwater
Political Strategist, USA

factum pl. facta, (lat. factum act, pp of ´facere,´ to do), a fact, anything stated and made certain